Advantages of Online Web Presence For Automotive Dealers
Nowadays, the way people search for new cars and shop for automobile products and services has changed significantly due to Internet. Customers are increasingly preferring to search online for cars rather than using traditional ways of classified ads, newspapers, making phone calls, or directly visiting showrooms. Automotive dealers need to have a strong online presence in order to tap these potential customers in this competitive market. Hiring a professional Internet marketing firm that knows the nuances of online marketing can help automotive dealers to effectively market them online and reach out to target market.Convenient For Customers to Find Dealers
As majority of customers are turning towards Internet for searching cars, they expect automotive dealers to have an online presence. There are more chances that a customer will first look for dealers located in their area or local region. Thus, the customers will find it easy to find such dealers if they have a website. An online presence is necessary to target such customers. Also, it is easy for customers to find dealers if they loose the business card or brochure given by dealer. They can find the dealers online by typing the name of dealer, geographic area, or other dealer related information.Get Quality Leads
Getting quality leads is key aspect for maintaining online web presence. An effective online presence gained after implementing various Internet marketing techniques like Search Engine Optimization, e-mail marketing, and social media management etc helps generate more traffic to the website. More web traffic towards dealer website results in getting more quality leads that can turn into potential clients.Improves Sales
An effective website is a crucial element in the online presence of automotive dealers. It is the comprehensive and well designed custom website that helps to convert the leads and increase sales. A well designed website with good information, inventory list, landing page etc that addresses the needs of customers increases the chances of lead conversion and improve sales. Thus, an effective web presence is required to improve the sales.Cost Effective and Generate More ROI
Maintaining an effective online presence through a search engine optimized website ensures that more traffic is generated towards website thereby increasing the chances of lead conversion. Instead of purchasing leads from third party sites, dealers can effectively drive traffic to their website and generate leads organically. Search Engine Marketing including SEO and paid search generates quality leads and more ROI compared to purchasing any third party leads. Thus, maintaining an effective online presence by incorporating various internet marketing techniques proves to be more effective, efficient, and affordable. Dealers can also use other internet marketing techniques with higher ROI that can generate quality traffic.Improves Customer Relationship
An effective online presence for automotive dealers helps to reach out to targeted customers. Dealers can provide continuous updated information, new trends about industry to its existing and new customers that help to strengthen customer relationship. Continuously informing the customers about latest deals, special offers, and sending greetings on festivals, holidays, and birthdays helps in developing customer relationships. The customer is likely to find the dealer who maintains a website to be more reliable.Improves Customer Relationship
An effective online presence for automotive dealers helps to reach out to targeted customers. Dealers can provide continuous updated information, new trends about industry to its existing and new customers that help to strengthen customer relationship. Continuously informing the customers about latest deals, special offers, and sending greetings on festivals, holidays, and birthdays helps in developing customer relationships. The customer is likely to find the dealer who maintains a website to be more reliable.Maintaining an effective online presence is proving to be essential for automotive dealers as majority of customers are beginning their search for cars online. Online web presence also helps to develop reputation among customers by showing expertise in particular field, customer testimonials, and commitment for better customer service etc.
Automotive Service Technicians Go High-Tech
By the year 2000, there were about 217 million vehicles on the road in the U.S., traveling 2.5 trillion miles, and consuming 160 billion gallons of gasoline. In light of these figures from the Center for Automotive Research, how could you not consider a career in the ever-expanding automotive industry?Need more convincing? According to the Bureau of Labor Statistics, automotive service technicians held about 803,000 jobs in 2004, and demand for technicians will only increase as the number of multi-car families continues its upward trend.And, median hourly earnings of automotive service technicians, including commission, are $15.60 (the highest 10 percent earn more than $26.22 per hour). In addition, many experienced technicians receive a commission related to the labor cost, and employers often guarantee commissioned technicians a minimum weekly salary.So the growth of the automotive service profession is not surprising — today’s technicians are high-tech professionals, working on complex vehicles with global positioning systems, Internet access, and alternate-fuel systems. Their work goes beyond traditional repairs and involves inspecting, maintaining, and repairing automobiles with electronic as well as traditional hand tools.
Since cars are more computer-controlled than ever before (according to the Center for Automotive Research, the average vehicle contains between 40 and 50 microprocessors), automotive service technicians need the intensive career preparation offered by automotive service technician schools.The Accrediting Commission of Career Schools and Colleges of Technology and the National Institute for Automotive Service Excellence (ASE) certify a number of automotive service technician schools, which may offer general education courses as well as employable skills such as customer service and stress management.Certification is the next step after completing coursework at automotive service technician schools. Voluntary certification by ASE is the standard credential in the automotive industry. You can get certified in one or more of eight areas of automotive service, including electrical systems, engine repair, brake systems, suspension and steering, and heating and air-conditioning. If you want to become certified as a master automobile technician, you need to be certified in all eight areas.Job opportunities are expected to be excellent for those who graduate from automotive service technician schools and become certified. Even through downturns in the economy, the effects on the automotive industry are minimal.Rev up your high-tech career with hands-on training from automotive service technician schools.
Kitchen Backsplash Trends – Improve Your Kitchen
If you’re looking to improve your kitchen it is important for you to find the right backsplash. There are many options when it comes to kitchen improvements in finding the right colors and materials is very important. The backsplash in your kitchen is something that many people overlook and they just simply pain it a certain color. But if you really want to make it stand out you should try to find either stone or glass to make a backsplash that people will remember. In so many cases people spend a lot of money on countertops and they never stop to think that to finish up the kitchen with a great look they should consider having a great backsplash area.The first thing you need to do is go visit a home improvement store and see what backsplash cautions are available to you. Next you want to find something that will complement the countertop’s and appliances that you already have in your kitchen. If you’re starting from scratch and rebuilding your kitchen this makes it very easy because you can choose a countertop and backsplash that work well together. Another great idea is to pick up some kitchen design looks so that you can see what the latest files or in what other people have done that looks nice.Remember that when you are reviewing your kitchen you need to put some time and effort into having a nice backsplash that makes your kitchen stand out. You want to find materials that will highlight this area and will also look nice with your countertops and flooring. Once you have found materials that you want to use it can be easy to make the backsplash area add a lot of character to your new kitchen.